Brand Foundation
| Element | Questions to Answer |
|---|
| Niche | What 1-2 topics do you want to be known for? |
| Audience | Who are you trying to reach? Peers, hiring managers, clients? |
| Voice | Are you analytical? Accessible? Provocative? Practical? |
| Value Prop | What unique perspective do you bring? |
Content Strategy
| Platform | Content Type | Frequency |
|---|
| LinkedIn | Long-form posts, carousels, industry observations | 2-3x/week |
| Twitter/X | Threads, hot takes, sharing others with commentary | Daily |
| Blog/Newsletter | Deep dives, tutorials, case studies | 1x/week |
| Speaking | Meetups, conferences, podcasts | 1x/quarter |
Content Pillars Framework
| Pillar | Example |
|---|
| Teach | How-to guides, tutorials, lessons learned |
| Opinion | Hot takes, contrarian views, predictions |
| Curate | Share great work by others with your commentary |
| Behind the Scenes | Your process, workspace, challenges, wins |
Pro Tip: Your brand is what people say about you when you leave the room. Build it intentionally — choose 1-2 topics to be known for and create content consistently around them.