The 9 Building Blocks
| Block | Key Question |
|---|
| Customer Segments | Who are you creating value for? |
| Value Propositions | What problem do you solve? Why should customers choose you? |
| Channels | How do you reach and deliver to customers? |
| Customer Relationships | How do you acquire, retain, and grow customers? |
| Revenue Streams | How do you make money? (subscription, one-time, freemium) |
| Key Resources | What assets do you need? (people, IP, capital, brand) |
| Key Activities | What must you do exceptionally well? (production, platform, network) |
| Key Partnerships | Who are your suppliers, partners, and allies? |
| Cost Structure | What are the major costs? Fixed vs variable? |
Value Proposition Examples
| Company | Value Prop |
|---|
| Uber | Tap a button, get a ride — cheaper than taxis, no cash needed |
| Airbnb | Stay in unique places with locals — cheaper than hotels |
| Netflix | Unlimited content, no ads, watch anywhere — cancel anytime |
Revenue Streams
| Model | Example |
|---|
| Subscription | Netflix, Spotify, SaaS products |
| Transaction fee | Etsy, Airbnb (take % of each transaction) |
| Freemium | Dropbox, Notion (free tier converts to paid) |
| Advertising | Google, Meta, content sites |
Pro Tip: The BMC fits on one page — that's the point. If you need 30 slides to explain your business model, you don't understand it well enough yet. Fill it out in 30 minutes, then tear it up and do it again. The second version will be better.